Under the patronage of of H.E. Dr. Mostafa Madbouly, Prime Minister of Egypt
in association with The Federation of Egypt Chamber of Commerce (FEDCOC)
The MENALAC FOCUS ON EGYPT 2024 is a two-day action-packed program designed to celebrate and shine a spotlight on one of the most exciting markets in the MENA region. With this event MENALAC will be making a foray into the North African market, opening doors to other countries in North Africa.
MENALAC is creating a platform for MENA Leisure industry stakeholders to be informed, collaborate and grow in Egypt. We are delighted to create an opportunity for MENALAC Members and entertainment brands to gain first-hand information from the Egyptian Authorities on this ripening market to establish a strong presence with significant growth potential. Mark Your Calendar for this must-attend gathering for industry professionals looking to immerse themselves in Egypt’s vibrant leisure and entertainment industry.
The MENALAC FOCUS ON EGYPT SUMMIT will take place at the Federation of Egypt Chamber of Commerce Building
2-DAY EVENT PROGRAM SNAPSHOT: (See Detailed Program below)
REGISTRATION
Day 1: Tuesday, 10 December 2024
- MENALAC Egypt Summit (includes Education Sessions) - Venue: Federation of Egypt Chamber of Commerce Building
- MENALAC Explores Cairo Day 1 (By Night) - Venue: Xtreme Land and Boom Room both located in Open Air mall, Madinaty
Day 2: Wednesday, 11 December 2024
- MENALAC Explores Cairo Day 2 (Daytime) - Venue: Ski Egypt, Mall of Egypt; Grand Egyptian Museum, Private Tour of the Pyramids
WHY EGYPT?
Egypt is on the brink of a remarkable transformation in its leisure and entertainment landscape, driven by a series of groundbreaking government initiatives, reforms and incentives to enhance the investment climate and attract Foreign Direct Investment in tourism and leisure projects. The Egypt Vision 2030, Tourism Reform Program, Incentives for Investors, Development of Entertainment Zones and Public-Private Partnerships (PPPs) are some of the Government initiatives in this direction
Steadily rising disposable income in Egypt, a growing middle class and a rise in tourism has created a growing demand for family-friendly entertainment in theme parks, water parks, and FECs (Family Entertainment Centers). There are significant opportunities in tourism, entertainment, and mixed-use projects. As the Egyptian government actively promotes the development of this sector, now is the perfect moment to explore the myriad of investment opportunities and partnerships available.
The MENALAC FOCUS ON EGYPT Event is a gateway to understanding and capitalizing on Egypt's growing leisure market. With government-backed incentives like Egypt Vision 2030 and the Tourism Reform Program, combined with robust public-private partnerships, this event will showcase the wealth of opportunities awaiting investors and industry professionals alike.
MENALAC is creating a platform for MENA Leisure industry stakeholders to be informed, collaborate and grow in Egypt. We are delighted to create an opportunity for MENALAC Members and entertainment brands to gain first-hand information from the Egyptian Toursim Authorities on this ripening market to establish a strong presence with significant growth potential.
WHY ATTEND?
The MENALAC FOCUS ON EGYPT event is designed to bring you into direct contact with Egypt’s top decision-makers, government officials, and industry stakeholders. Over two power-packed days, you’ll gain unique access to strategic insights from the very entities shaping Egypt’s leisure future, from exclusive project showcases by leading developers to firsthand accounts from Egyptian government authorities on the latest reforms and incentives driving industry growth. This as a must-attend gathering for industry professionals looking to immerse themselves in Egypt’s vibrant leisure and entertainment industry. Here’s why you should join:
- Gain Insights on Egypt’s Expanding Market: Connect with government representatives, developers, and industry experts who will present exclusive insights into Egypt’s dynamic and fast-growing leisure sector. Learn about the latest trends, upcoming projects, and the strategic vision shaping Egypt as a key regional player.
- Network with Key Players: Forge meaningful connections with top decision-makers, investors, and operators from Egypt and across the MENA region. The FOE event provides a rare chance to network, share knowledge, and establish partnerships that drive mutual success.
- Professional Development Opportunities: Elevate your skills with tailored education sessions for Egyptian leisure operators. Topics span the latest in operations, safety, and guest experience, providing essential knowledge to stay competitive and drive growth.
- Exclusive Site Visits: Experience the best of Egypt’s leisure destinations firsthand! Participate in guided tours of top attractions and get an insider’s view of what makes them unique and successful.
Whether you're looking to unlock new opportunities and leave with connections, knowledge, and inspiration to drive your business forward, join us at the MENALAC Focus on Egypt and be part of this exciting journey into a thriving market!
WHY SPONSOR?
Sponsoring the MENALAC FOCUS ON EGYPT Event offers a unique platform to showcase your commitment to one of the most dynamic markets in the region. As Egypt undergoes a transformative phase with its many initiatives, your brand can stand out as a key player ready to engage with top officials, top operators, project developers and stakeholders of the Egypt entertainment industry and other influential entities in the country.
This sponsorship opportunity aligns your brand with MENALAC's mission to foster impactful connections and provide invaluable insights for industry players seeking to capitalize on Egypt’s impressive array of investment opportunities. With initiatives like Egypt Vision 2030, robust government reforms, and incentives driving growth, Egypt’s leisure and entertainment landscape is ready for transformation—and your brand can be at the heart of it.
Given the very high profile and state-level nature of this event, it will be a great opportunity for leading entertainment brands to become sponsors of the MENALAC FOCUS ON EGYPT, and reinforce themselves as a brand committed to invest in the development of the Egypt Leisure & Entertainment industry earning it great publicity and visibility in front of an elite state audience. Some of the reasons you should sponsor are:
- Elevated Brand Visibility: Showcase your brand at exclusive networking events and in high-profile discussions where decision-makers converge, building authority and trust in Egypt's leisure market.
- Direct Engagement: Connect one-on-one with government officials, local operators, investors, and other key stakeholders actively shaping Egypt's entertainment future.
- Industry Leadership: Stand out as a committed industry leader ready to invest and grow alongside one of the region’s fastest-growing markets.
- Exclusive Access to Insights and Partnerships: Gain firsthand insights into government-backed projects, upcoming developments, and strategic partnerships with influential entities in Egypt's leisure space.
The MENALAC FOCUS ON EGYPT Event is a significant opportunity to elevate your brand’s presence, engage with key players, and unlock new avenues for growth and collaboration. We have a range of sponsorship packages at different price points to suit different budgets. Click in SPONSORSHIP BENEFITS button below to see the different sponsorship packages and their benefits.
EVENT HIGHLIGHTS:
Event Highlights Include:
- Industry Conference: Hear directly from Egypt’s top government, tourism, and investment leaders about the latest projects and opportunities in Egypt’s leisure sector.
- Educational Sessions: Access specialized education sessions tailored for operators in Egypt and other MENA countries, covering essential topics such as FECs, health & safety, and waterpark management
- Exclusive Networking Opportunities: From the Business Networking Lunch to a Networking Reception, there’s no shortage of chances to meet, connect, and establish partnerships with industry peers, developers, and investors.
- MENALAC Explores: Experience Egypt’s top attractions with behind-the-scenes tours of Xtreme Land, Ski Egypt, and the Grand Egyptian Museum—gaining valuable insights and inspiration from the country’s landmark sites.
2-DAY EVENT PROGRAM IN DETAIL:
DAY 1: Tuesday, 10 December 2024
| 08:30 – 09:30 |
REGISTRATION + WELCOME BREAKFAST |
| 09:30 – 12:30
|
MENALAC EGYPT SUMMIT
at The Federation of Egypt Chamber of Commerce Building |
| Welcome Address by the MENALAC President
Provides an introduction to MENALAC and outlines the objectives of the MENALAC EGYPT SUMMIT.
Welcome Address by the Egypt Chamber of Commerce
Welcomes the leisure & entertainment industry to share his message on the overall opportunities in Egypt.
Inauguration by H.E. Dr. Mostafa Madbouly, Prime Minister of Egypt
Unlocking Egypt's Potential: Exploring Investment Opportunities in the Leisure & Entertainment Sector
Panel session featuring Minister of Tourism and Minister of Investment and Foreign Trade, and Minister of Housing and Infrastructure, and representatives from the Federation of Tourism Chambers, discussing macro-level insights and investment climate improvements in Egypt's entertainment sector, and access to government-funded infrastructure projects within the leisure and entertainment sector. Q&A: Interactive session with attendees.
Building the Future of Egyptian Leisure: Developer Showcase
Leading Developers will present their upcoming projects and highlight opportunities for partnerships and investments for entertainment brands. Q&A: Interactive session with attendees. |
| 12:30 – 13:30 |
EDUCATION SESSIONS
at The Federation of Egypt Chamber of Commerce Building |
|
FEC SESSION:
THE NEW ERA OF FECS: What’s Trending in the Global Family Entertainment Scene
Discover the latest trends redefining Family Entertainment Centres in the Global Family Entertainment scene. From shifting consumer behaviours to innovative
attractions and operational strategies, this workshop explores how FECs can thrive in Egypt's evolving leisure landscape.
HEALTH & SAFETY SESSION:
ELEVATING SAFETY & GUEST EXPERIENCES IN ATTRACTIONS: A Deep Dive into the Top 3 Priorities for H&S in Leisure and Entertainment
This session will delve into the critical factors that underpin a robust health and safety culture in the leisure and entertainment industry. Key topics will include Organisational Culture: Understanding the role of leadership in prioritizing guest safety and experience; Competency and Training: Exploring essential training programs and Standard Operating Procedures (SOPs) to empower employees to make safe decisions; and Design, Inspection, and Testing: Discussing the importance of quality equipment and rigorous inspection regimes in ensuring a safe environment.
WATERPARK SESSION:
BUILDING SUCCESSFUL AQUATIC ATTRACTIONS and the Anchor Role They Can Play in Growing Leisure Markets
This session will focus on why Aquatic Attractions will play an important role in the development of the Egyptian leisure market, the value they can bring, the steps in developing a successful project and what lessons can be learnt from other developments across the MENA region.
From ideation, business planning, design, development, build, training, handover and ongoing operations this session will dig into the full life cycle of a project and the best practices to ensure owners and stakeholders can protect their investments. |
| 13:30 – 15:00 |
MENALAC BUSINESS NETWORKING LUNCH
at The Federation of Egypt Chamber of Commerce Building |
| 19:00 – 23:00 |
MENALAC EXPLORES CAIRO DAY 1 (BY NIGHT) |
|
- Xtreme Land, Open Air Mall, Madinaty
- Boom Room with Gastrogaming and unlimited games, Open Air Mall, Madinaty
- Networking Reception, Boom Room.
|
DAY 2: Wednesday, 11 December 2024
| 09:00 to 16:00 |
MENALAC EXPLORES DAY 2 |
|
- Ski Egypt, Mall of Egypt
- Grand Egyptian Museum Tour with Presentation by Merette ElSayed, Group Chief Commercial Officer, Hassan Allam Holding & Chief Executive Officer, Legacy for Development & Management
- Private Tour of the Pyramids
|
FOCUS ON EGYPT PACKAGE PRICES:
All prices are subject to 5 % VAT
2-DAY Package Price:
Member Rate: USD 629
Non-Member Rate: USD 699
(Price includes Summit, Workshops, Explores events, food & beverage and local transfers for the detailed program of 2 days as listed in Agenda. Price does not include airfare, hotel stay, airport transfers and visa cost)
Day 1 Price:
Member Rate: USD 449
Non-Member Rate: USD 499
(Price includes Summit, Workshops, Explores events, food & beverage and local transfers for the detailed program of DAY 1 as listed in Agenda. Price does not include airfare, hotel stay, airport transfers and visa cost)
Day 2 Price:
Member Rate: USD 269
Non-Member Rate: USD 299
(Price includes Explores event, food & beverage and local transfers for the detailed program of DAY 2 as listed in Agenda. Price does not include airfare, hotel stay, airport transfers and visa cost)
EGYPT VISA:
All visitors to Egypt need to obtain a visa to enter the country unless they are from a visa-exempt country. It is possible to obtain an Egypt Visa on arrival at Egypt Airport at immigration kiosks at any of the airport terminals. It is necessary to queue, fill out the form, and purchase the visa sticker to present, along with your passport at the immigration desks.
CITIZENS OF COUNTRIES ELIGIBLE FOR VISA ON ARRIVAL
All European Union citizens, Australia, Canada, Georgia, Japan, South Korea, Macedonia, New Zealand, Norway, Russia, Serbia, Ukraine, United States
CITIZENS OF COUNTRIES ELIGIBLE FOR VISA-FREE UPON ARRIVAL:
Bahrain, Hong Kong, Kuwait, Lebanon (They must land only at Borg El Arab Airport or Hurghada Airport, or Sharm El-Sheikh Airport if arriving on a charter flight), Macao, Malaysia, Oman, Saudi Arabia, United Arab Emirates
SCHENGEN UK OR USA VISA
Any passenger holding any of these visas valid can get visa on arrival
Egypt Visa on Arrival Requirements:
- Travelers must be from one of the eligible countries
- Passport with six months’ validity remaining.
- Visa Fee Payment by cash (carry exact amount to save trouble)
|
GCC RESIDENTS ELIGIBLE FOR VISA ON ARRIVAL:
Residents of GCC countries United Arab Emirates, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain, with a valid residence permit issued by a GCC Member State can obtain a visa on arrival (25 USD ) valid for a maximum stay of 30 days. The residence permit must be valid for a minimum of 6 months from the arrival date.
Egypt Visa on Arrival Requirements for GCC Residents:
- Travelers must be from one of the eligible GCC countries
- Passport with six months’ validity remaining.
- Residence permit must be valid for a minimum of 6 months from the arrival date
- Visa Fee Payment by cash (carry exact amount to save trouble)
|
Disclaimer: MENALAC has made every effort to provide the most accurate and up-to-date information regarding Egyptian visa regulations. However, as visa policies can change frequently, we strongly advise all delegates to verify the latest requirements with the Egyptian Consulate in their respective countries. Please note that MENALAC is not responsible for obtaining or processing visas for any of its delegates attending the “Focus On Egypt” event. Delegates are solely responsible for ensuring they have the necessary visas to enter the country.
HOTEL IN CAIRO:
MENALAC has for the benefit of its valued participants at the FOCUS ON EGYPT event negotiated special hotel rates with Dusit Thani LakeView Cairo for your stay during the event. This Hotel has been selected for its central location and proximity to the Federation of Egypt Chamber of Commerce(FEDCOC), where the Focus on Egypt summit is being held. All Bus Transportation for the 2 days program has been arranged with this Hotel. You can book your room directly with the hotel by clicking on the link below to avail of the special prices.
Hotel Rates:
- Deluxe Room Single USD 185
- Deluxe Room Double USD 205
BOOK YOUR HOTEL by clicking here
Disclaimer: MENALAC disclaims any responsibility for the accuracy of the information provided above, as it has been sourced from an external provider. We recommend verifying the details with your agency before traveling.
