FOCUS ON EGYPT 2024

The MENALAC FOCUS ON EGYPT 2024 is a two-day celebration designed to shine a spotlight on one of the most exciting markets in the MENA region. With this event MENALAC will be making a foray into the North African market, opening doors to other countries in North Africa

Why Egypt?

Egypt is on the brink of a remarkable transformation in its leisure and entertainment landscape, driven by a series of groundbreaking government initiatives, reforms and incentives to enhance the investment climate and attract Foreign Direct Investment in tourism and leisure projects. The Egypt Vision 2030, Tourism Reform Program, Incentives for Investors, Development of Entertainment Zones and Public-Private Partnerships (PPPs) are some of the Government initiatives in this direction

Steadily rising disposable income in Egypt, a growing middle class and a rise in tourism has created a growing demand for family-friendly entertainment in theme parks, water parks, and FECs (Family Entertainment Centers). There are significant opportunities in tourism, entertainment, and mixed-use projects. As the Egyptian government actively promotes the development of this sector, now is the perfect moment to explore the myriad of investment opportunities and partnerships available.

The MENALAC FOCUS ON EGYPT Event is a gateway to understanding and capitalizing on Egypt's growing leisure market. With government-backed incentives like Egypt Vision 2030 and the Tourism Reform Program, combined with robust public-private partnerships, this event will showcase the wealth of opportunities awaiting investors and industry professionals alike.

MENALAC is creating a platform for MENA Leisure industry stakeholders to be informed, collaborate and grow in Egypt. We are delighted to create an opportunity for MENALAC Members and entertainment brands to gain first-hand information from the Egyptian Toursim Authorities on this ripening market to establish a strong presence with significant growth potential.

WHY ATTEND?

The MENALAC FOCUS ON EGYPT event is designed to bring you into direct contact with Egypt’s top decision-makers, government officials, and industry stakeholders. Over two power-packed days, you’ll gain unique access to strategic insights from the very entities shaping Egypt’s leisure future, from exclusive project showcases by leading developers to firsthand accounts from Egyptian government authorities on the latest reforms and incentives driving industry growth. This as a must-attend gathering for industry professionals looking to immerse themselves in Egypt’s vibrant leisure and entertainment industry. Here’s why you should join:

• Gain Insights on Egypt’s Expanding Market: Connect with government representatives, developers, and industry experts who will present exclusive insights into Egypt’s dynamic and fast-growing leisure sector. Learn about the latest trends, upcoming projects, and the strategic vision shaping Egypt as a key regional player.

• Network with Key Players: Forge meaningful connections with top decision-makers, investors, and operators from Egypt and across the MENA region. The FOE event provides a rare chance to network, share knowledge, and establish partnerships that drive mutual success.

• Professional Development Opportunities: Elevate your skills with tailored workshops for Egyptian leisure operators. Topics span the latest in operations, safety, and guest experience, providing essential knowledge to stay competitive and drive growth.

• Exclusive Site Visits: Experience the best of Egypt’s leisure destinations firsthand! Participate in guided tours of top attractions and get an insider’s view of what makes them unique and successful.

Whether you're looking to unlock new opportunities and leave with connections, knowledge, and inspiration to drive your business forward, join us at the MENALAC Focus on Egypt and be part of this exciting journey into a thriving market!

WHY SPONSOR?

Sponsoring the MENALAC FOCUS ON EGYPT Event offers a unique platform to showcase your commitment to one of the most dynamic markets in the region. As Egypt undergoes a transformative phase with its many initiatives, your brand can stand out as a key player ready to engage with top officials, top operators, project developers and stakeholders of the Egypt entertainment industry and other influential entities in the country.

This sponsorship opportunity aligns your brand with MENALAC's mission to foster impactful connections and provide invaluable insights for industry players seeking to capitalize on Egypt’s impressive array of investment opportunities. With initiatives like Egypt Vision 2030, robust government reforms, and incentives driving growth, Egypt’s leisure and entertainment landscape is ready for transformation—and your brand can be at the heart of it.

Given the very high profile and state-level nature of this event, it will be a great opportunity for leading entertainment brands to become sponsors of the MENALAC FOCUS ON EGYPT, and reinforce themselves as a brand committed to invest in the development of the Egypt Leisure & Entertainment industry earning it great publicity and visibility in front of an elite state audience.

Why Sponsor?

• Elevated Brand Visibility: Showcase your brand at exclusive networking events and in high-profile discussions where decision-makers converge, building authority and trust in Egypt's leisure market.
• Direct Engagement: Connect one-on-one with government officials, local operators, investors, and other key stakeholders actively shaping Egypt's entertainment future.
• Industry Leadership: Stand out as a committed industry leader ready to invest and grow alongside one of the region’s fastest-growing markets.
• Exclusive Access to Insights and Partnerships: Gain firsthand insights into government-backed projects, upcoming developments, and strategic partnerships with influential entities in Egypt's leisure space.

The MENALAC FOCUS ON EGYPT Event is a significant opportunity to elevate your brand’s presence, engage with key players, and unlock new avenues for growth and collaboration.

EVENT HIGHLIGHTS:

Event Highlights Include:

• Industry Conference: Hear directly from Egypt’s top government, tourism, and investment leaders about the latest projects and opportunities in Egypt’s leisure sector.
• Educational Workshops: Access specialized workshops tailored for operators in Egypt and other  MENA countries, covering essential topics such as health & safety, waterpark management, and regulatory compliance.
• Exclusive Networking Opportunities: From the Business Networking Lunch to the MENALAC EGYPT NETWORKING DINNER, there’s no shortage of chances to meet, connect, and establish partnerships with industry peers, developers, and investors.
• MENALAC Explores: Experience Egypt’s top attractions with behind-the-scenes tours of Xtreme Land, Ski Egypt, and the Grand Egyptian Museum—gaining valuable insights and inspiration from the country’s landmark sites.

2-DAY EVENT PROGRAM SNAPSHOT:

DAY 1: Tuesday, 10 December 2024

DAY 2: Wednesday, 11 December 2024

2-DAY EVENT PROGRAM IN DETAIL:

DAY 1: Tuesday, 10 December 2024

DAY 2: Wednesday, 11 December 2024