Middle East & North Africa Leisure and Attractions Council
By the Industry, For the Industry
& Good Operational Practices
Bringing the MENA
Leisure & Attractions Industry together.
Middle East and North Africa Leisure & Attractions Council (MENALAC) is a non-for-profit Trade Council representing the Leisure and Attractions companies in the Middles East and North Africa. It has been set up under the aegis of the Dubai Chamber of Commerce and Industry and the Dubai Association Centre in 2016 when leading companies within the region’s entertainment industry, including Theme Parks, Visitor Attractions, Water Park and Family Entertainment Centers companies joined forces and established the Council as a platform to promote safe operations, regional development, professional growth and commercial success of the amusement industry and to be an indispensable resource for the Council’s members and an international authority for the attraction industry.
"To bring together operators, manufacturers, suppliers, distributors, consultants, tourism boards and Government authorities on a common platform and create a harmonized code for the Leisure & Attractions industry within the region."
Code of Conduct
To maintain safety as the highest priority in our business and to comply with all applicable safety standards, laws and regulations.
To conduct our businesses on the highest level of integrity, honesty and social responsibility.
To provide clean, wholesome and safe entertainment for our guests and maintain the highest standards in quality and service.
Our Aims & Objectives
To promote a safe operation, regional development, professional growth and commercial success of the amusement industry.
To be an indispensable resource for the Council’s members and an international authority for the attractions industry.
To advocate on behalf of the members among consumers, government officials and the media.
To provide market connections between buyers and suppliers through events and gatherings.
To be an allied partner with state, regional and national industry associations.
To be a credible resource for industry data and statistics.
To pursue appropriate purposes and objectives that are approved by the Board of Directors.
To provide continuing education and training in amusement facility operations.
Our Founding Members
Top stakeholders representing the best organizations in the MENA Leisure & Attractions Industry came together with a vision to improve safety, enhance knowledge, create a unified industry platform and therefore make the MENA Leisure & Attraction's Industry the best in the world.
The Collective Dream, Direction and Vision of these Founding Members led to the formation of MENALAC.